Kinsta pricing plans: what every tier costs

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By Jason Feng, Founder & Researcher. See how this review was researched.

Quick answer

Kinsta’s cheapest plan is $35 a month, or $30 a month if you pay $350 for a year. Kinsta is the right buy for one kind of store: a single WordPress site or a small set of sites where downtime costs money and nobody on staff wants to manage servers.

Table of contents

By Jason Feng · 2026-10-21

Kinsta’s cheapest plan is $35 a month, or $30 a month if you pay $350 for a year. The highest published starting point is Enterprise at $500 a month, which becomes $417 a month on annual billing. In between sit one Agency plan at $340 a month and a Business ladder priced at $70, $115, $140, $225, and $340.

Every one of those tiers is sold the same way: a flat monthly rate against a fixed set of resource limits. There is no revenue share, no per-order charge, and no separate bill for the control panel. Anything outside the tier’s limits is priced as an add-on, and the two add-ons Kinsta prints on the page are a second site at $30 a month and 20GB of extra disk at $20 a month.

The page also carries two discounts. The first month is free, written as “$0 $35 USD for the first month” on the Launch card. Annual billing takes two months off the year, which the same card states as “Save $70 by paying annually.” Neither is a teaser that resets higher at renewal. If you have spent any time comparing hosting quotes, you know how unusual that is, and it is the first thing worth checking against the $2.49-a-month hosts in our Kinsta vs Hostinger cost comparison.

This is a research-based review. Every figure comes from Kinsta’s own published pricing page, captured on 2026-10-21 through a US exit IP with an `en-US` locale, because hosting vendors serve different currencies and regional prices depending on where the request originates. The plan table, the add-on prices, and the discount language are quoted from that page as printed. Annual totals are the vendor’s own figures. Where a number does not appear on the page, this article says so instead of estimating it. The full method is on the how we research page.

Kinsta pricing plans: what every tier costs
Kinsta pricing plans: what every tier costs

Launch is one WordPress install, 20GB of bandwidth a month, 10GB of storage, 125GB of CDN transfer a month, and 14 days of backup retention. That is the entire entry tier, and the single install is the limit that shapes most buying decisions.

Twenty gigabytes of bandwidth is thin for a store with images. A catalog page with a handful of product photos can pass 1MB before any cache layer helps, and 20GB divides into roughly 20,000 such page loads a month. That is arithmetic on Kinsta’s own limit under an assumed page weight, and you should redo it with your own average page size. A cached site serves far more views per gigabyte.

The 10GB of storage is the second constraint. WordPress itself plus a theme and a dozen plugins is small. Product photography is not, and a store uploading 40 images a week at 300KB each adds close to 500MB a month before thumbnails. Ten gigabytes buys you time, not years.

Then the 14-day backup window. Two weeks covers the common case, a broken layout or a bad plugin update noticed within a few days. It does not cover the slower failure, where a discount rule was changed six weeks ago and revenue has been leaking since. If your recovery window needs to exceed 14 days, Launch is the wrong card to start on, and the page does not price a longer retention window as an add-on.

One install also means one environment. The page prices extra sites rather than extra environments, so if you want to test a plugin update before it touches the live store, confirm how staging is counted on your tier. That detail is not printed in the price row.

The Business tiers are listed at $70, $115, $140, $225, and $340 a month, each step buying more of the same resources. The pricing page presents them as a single table, and the annual column applies the same rule across the ladder: two months free.

What the ladder does not print in the price row is the resource allowance at each step. The 2026-10-21 capture shows the prices and the annual discount, not the bandwidth, storage, and install counts for the $115 or $225 cards, so this article will not guess them. [DATA NOT VERIFIED: the per-tier resource limits for the Business ladder were not captured in the 2026-10-21 fetch of kinsta.com/pricing/]

That gap matters more than it sounds. The jump from $70 to $115 is $45 a month, or $540 a year, and the only way to judge it is against the limits it unlocks. If the step buys bandwidth you will never touch, it is $540 wasted. If it buys installs you need for a second store, it may be cheaper than the $30-a-month add-on route on a lower tier. Read the resource columns before the price column.

Every Business tier runs on the same control panel, the same backup system, and the same support queue. You are not buying a better product as the price rises, only more capacity for the same product. That is why the cheapest tier covering your resources is almost always the right one, and why paying for headroom you cannot measure is the most common way a $35 plan turns into a $140 invoice.

Agency 20 is $340 a month, or $284 a month when billed annually at $3,400. Kinsta states the saving as $680, which matches the arithmetic: $340 times 12 is $4,080, and $4,080 minus $3,400 is $680. The annual price is exactly ten months of the monthly price, the same two-months-free rule as Launch.

The monthly figure is worth a second look, because it is identical to the top Business tier. Two plans at $340 a month are not the same plan. Agency 20 is sold to people managing client sites, which means the thing you are buying is the site allowance and the workflow around it, not a bigger slice of bandwidth. [DATA NOT VERIFIED: the install allowance for Agency 20 is not printed in the pricing table captured on 2026-10-21] If you run five stores of your own, compare the Business tier and the Agency card on installs before assuming the Agency label applies to you. The label describes the buyer, not the workload.

Enterprise starts at $500 a month, or $417 a month on annual billing. Kinsta publishes no ceiling on that tier, and the word “starting” is doing real work in the sentence. Enterprise pricing is a conversation, and the number on the page is the floor of it. The annual figure also does not divide evenly: $417 times 12 is $5,004, against $5,000 for ten months at $500. A $4 difference on a five-figure annual commitment is rounding, not a discount, and it tells you the annual column is computed and then rounded to the dollar.

Plan Monthly Annual (per month) Annual total Extra site, per month
Business Launch $35 $30 $350 +$30
Business entry $70 $58.33 (derived) $700 (derived) +$30
Business mid $115 $95.83 (derived) $1,150 (derived) +$30
Business upper $225 $187.50 (derived) $2,250 (derived) +$30
Business top $340 $283.33 (derived) $3,400 +$30
Agency 20 $340 $284 $3,400 +$30
Enterprise $500 $417 Not printed +$30

The derived rows use Kinsta’s stated rule, two months free, applied to the published monthly rate. Kinsta prints the annual total for Launch and Agency 20 and confirms both. The Business rows follow the same rule, so treat them as arithmetic rather than as quoted prices, and check the plan table at checkout before you budget on them.

Two rows in that table are more useful than the rest. Launch at $350 a year is the only tier where the annual discount is also printed as a dollar figure, “Save $70 by paying annually,” so it is the one you can verify without doing the division yourself. Agency 20 at $284 a month is the only tier where the annual rate lands below the Business top tier’s derived rate by a dollar, which is rounding rather than a pricing signal.

The last column changes decisions. Adding a site to Launch takes $35 to $65 a month, and the next tier up starts at $70. That $5 gap is thin enough that the add-on only wins if you need a second install without any other change to your limits. Two extra sites is $95 a month, past the $70 tier and most of the way to $115, and at that point you are buying add-ons to avoid capacity you could have had for less.

Disk follows the same logic at a different scale. The add-on is $20 for 20GB, so a Launch store that outgrows its 10GB of storage and buys one block sits at $55 a month for 30GB. Storage is the add-on most likely to be bought twice, because image libraries grow in one direction.

The first month at $0 is straightforward on Launch: $35 off, once, on a plan that costs $350 a year. On Enterprise it is $500 off a commitment that starts at $5,000. The discount scales with the tier, and it applies to whichever billing period you choose, so an annual buyer gets the first month free inside a prepaid year rather than on top of the two months already removed.

Annual billing is the larger saving in every case. Two months free is 16.7% off the twelve-month total, which on Launch is $70, on the Business top tier $680, and on Agency 20 the $680 Kinsta prints. It also moves $3,400 of cash out of your account a year ahead of the service, and that is the trade nobody puts in the comparison table. A $3,400 prepayment is only a good deal if the hosting is genuinely committed for the year. If there is a real chance you migrate in eight months, the monthly rate is the cheaper option even at $340.

Stack the two and the first year of Launch costs $315 rather than $350, because the free month applies to the annual invoice. That is the lowest published entry price Kinsta offers, and the page frames the free month as a first-month price, which reads as a new-customer offer rather than a recurring one.

Kinsta’s bill is unusually clean for managed hosting, which makes the omissions easier to miss.

The first is the site count. Every tier is sold on a number of installs, and the add-on is $30 a month per site. A five-store owner on Launch pays $35 plus four times $30, or $155 a month, against $140 for the Business tier at that price point. Multiplying add-ons instead of moving up a tier is the standard way to overpay here.

The second is disk. Twenty dollars per 20GB is a linear price with no volume break printed on the page, so a store that needs 50GB of storage pays $55 a month on Launch before it pays for anything else.

The third is what the plan does not include at all. Domain registration, email hosting, and any paid plugins or themes are outside the plan, because Kinsta sells WordPress hosting rather than a storefront. If you are budgeting a full store rather than a host, our breakdown of ecommerce hosting costs puts the hosting line in context with the rest of the stack. A $35 host bill is one line on a page that usually totals several hundred dollars a month.

The fourth is the cash-flow cost of annual billing, covered above. It is not a fee, and it belongs in the decision anyway.

How much does Kinsta cost per month?

Launch is $35 a month, or $30 a month when you pay $350 for a year. The Business ladder runs $70 to $340 a month, Agency 20 is $340 a month or $284 on annual billing at $3,400, and Enterprise starts at $500 a month, or $417 a month annually. Every tier includes the control panel and support.

Is there a free trial?

Kinsta advertises a first month at $0 on the Launch card, shown as “$0 $35 USD for the first month.” That is a discounted first billing period rather than a no-card trial, and the page does not describe a separate trial length. Read it as $35 off your first invoice, available once.

Does the price go up at renewal?

Kinsta publishes one list price per tier and discounts the first month. There is no advertised teaser rate that resets higher, so the second year costs the same as the first unless Kinsta changes its published pricing. The two-month annual discount is available on renewal as well, since it is a billing choice rather than a new-customer promotion.

Can I add another site to my plan?

Yes, at $30 a month per additional site, printed on the pricing page. Compare that against the next tier before you buy: Launch plus one site is $65 a month, and the Business entry tier is $70. For two or more extra sites, the tier above is usually the better buy.

What happens if I exceed the storage or bandwidth limit?

Kinsta’s page prices extra disk at $20 per 20GB, which covers storage growth. Bandwidth overage terms are not printed on the pricing page captured on 2026-10-21. [DATA NOT VERIFIED: bandwidth overage pricing and throttling policy are not stated on kinsta.com/pricing/] Ask support for the written policy before you commit to a tier near its bandwidth ceiling.

Kinsta is the right buy for one kind of store: a single WordPress site or a small set of sites where downtime costs money and nobody on staff wants to manage servers. Launch at $350 a year, or $315 with the free first month, is a defensible price for managed WordPress with a control panel, backups, and a support queue behind it. If your site earns more than the plan costs in a day, the premium is easy to justify.

It is the wrong buy in two cases. If you run five or more stores, the $30-per-site add-on turns a cheap plan into an expensive one, and you should be comparing Agency 20 against a host that sells sites in bulk rather than stacking add-ons. If you are price-first and comfortable with server administration, the entry tier is roughly eleven times the promotional price of the cheapest Hostinger plan, which is the comparison our cheapest ecommerce hosting guide works through line by line.

My one-line read: buy the cheapest Kinsta tier whose installs and storage you can measure today, pay annually only if you are staying a year, and never buy a tier for bandwidth you have not seen in your analytics. The plan fee is honest here. The overspend happens in the add-on column and in capacity you never use.

https://kinsta.com/pricing/ (accessed 2026-10-21)

https://kinsta.com/affiliates/ (accessed 2026-10-21)

Some links on this site are affiliate links. If you buy through one, we may earn a commission at no extra cost to you. Commissions do not affect which plans we recommend or the figures we publish.

By Jason Feng, Founder & Researcher. See how this review was researched.

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