Wix vs Shopify pricing: what each plan really costs — comparison table

Wix vs Shopify pricing: what each plan really costs

by

This site participates in affiliate programs. If you sign up through a link on this page, we may earn a commission at no extra cost to you.

By Jason Feng, Founder & Researcher. See how this review was researched.

Quick answer

Wix and Shopify list almost the same entry price. Wix Core runs $29/month billed yearly, Shopify Basic runs $29/month billed yearly, and both charge 2.9% + $0.30 on standard US cards. The difference is what sits above and below that tier. Wix does not lower its card rate as your plan gets more expensive, so at $250,000 in monthly sales a Wix Business store pays about $740 more per month than Shopify Advanced. At $10,000 in monthly sales the two are within a few dollars. Wix’s cheapest plan that accepts payments is Core, not Light, and the annual discount is where the real money is.

Table of contents

Three metal discs beside a small white ceramic bowl on a desk

What each platform charges

Both vendors sell a subscription, and both publish a monthly price and a yearly price for the same plan. The yearly column is the number to compare, because that is what most stores actually pay after the first renewal.

Here are the US prices, read from the vendors’ own pricing pages on 2026-10-01:

Plan Billed monthly Billed yearly Yearly total
Wix Light $24/mo $17/mo $204
Wix Core $36/mo $29/mo $348
Wix Business $46/mo $39/mo $468
Wix Business Elite $172/mo $159/mo $1,908
Shopify Basic $39/mo $29/mo $348
Shopify Grow $105/mo $79/mo $948
Shopify Advanced $399/mo $299/mo $3,588
Shopify Plus Starts at $2,300/mo Not published Not published

Wix was running a promotion on the day we captured the page: up to 50% off select plans for the initial term. Core, Business, and Business Elite carried that discount; Light did not. Treat a first-term discount as a cash-flow item, not a price, because the renewal lands back at the rack rate in the table above.

Shopify’s current promotion runs three days free and then $1/month for three months. It is worth more than a domain in year one and nothing afterward.

The plan names do not line up by position. Wix Core and Shopify Basic are the closest match by price. Wix Business ($39 billed yearly) sits above Shopify Basic and below Shopify Grow ($79). If you are choosing between the two platforms, compare plan to plan by what each one unlocks, not by where it appears in the lineup.

The tier gate: which Wix features cost extra

Wix’s price ladder is easier to read as a feature gate than as a price list. The pattern is consistent: Light gives you a website, Core adds selling tools, Business adds scale, and Business Elite adds headroom.

The clearest signals come from the feature table on the plans page, which shows a capped value for each plan:

Feature Light Core Business Business Elite
Accept payments Not included Included Included Included
Product catalog Not included 50,000 products 50,000 products 50,000 products
Storage 2 GB 50 GB 100 GB Unlimited
Site collaborators 2 5 10 100
Pricing Plans transaction fee Not included 4% 2% 0%
Dropshipping by Modalyst Not included 25 products 250 products 50,000 products
Automated sales tax Not included Not included 100 transactions/mo 500 transactions/mo
CMS items 1,500 4,000 20,000 10,000,000

Two lines on that table decide most first purchases.

The first is payment acceptance. Wix’s own support documentation states that if you purchased the Light plan, you will not be able to accept payments through your site. A store that needs a checkout therefore starts at Core, not at the plan whose price you may have seen advertised.

The second is the Pricing Plans transaction fee. If you sell recurring plans or memberships through Wix’s Pricing Plans app, that fee is 4% on Core, 2% on Business, and 0% on Business Elite. It applies to a specific app rather than to every order you take, and it is the one place where Wix’s published fees scale down as the subscription goes up.

Shopify’s ladder works differently. Every paid plan carries the full online store, and the tiers separate on card rate, staff accounts, and volume features rather than on whether you can sell at all. That means Shopify’s entry plan is a complete store, and Wix’s entry plan is a website.

Payment rates: Wix Payments against Shopify Payments

Card processing is where the two platforms separate, because Shopify’s rates fall with the plan and Wix’s do not.

Shopify publishes tiered online card rates. Wix Payments publishes one US card rate for every plan.

Payment method Wix Payments (US) Shopify Payments (Basic) Shopify Payments (Grow) Shopify Payments (Advanced)
Standard credit/debit card 2.9% + $0.30 2.9% + 30¢ 2.7% + 30¢ 2.5% + 30¢
American Express 3.7% + $0.30 Included in premium rate Included Included
PayPal 3.49% + $0.49 3.49% + 49¢ 3.49% + 49¢ 3.49% + 49¢
Manual card entry 3.5% + $0.30 3.5% + 10¢ in person 3.5% + 10¢ 3.5% + 10¢
Buy now, pay later (Affirm, Afterpay, Klarna) 6% + $0.30 Not published Not published Not published
Cross-border +1.5% +1% international +1% +1%
Currency conversion +1% Not published Not published Not published

Note the shape of each fee. Wix charges more for American Express (3.7%) than for a standard card (2.9%), where Shopify folds Amex into its premium card rate. Amex is common in B2B and higher-ticket retail, so a store with a heavy Amex mix pays for it on Wix at every plan level.

The Shopify column narrows as you climb. Basic and Wix Core are identical on standard cards at 2.9% + $0.30. By the time you reach Shopify Advanced, the standard rate is 2.5%, which is 0.4 points below anything Wix Payments publishes. On $250,000 in monthly card volume, that gap is $1,000 a month before you count the subscription.

Wix does not publish a lower card rate for higher plans anywhere on its pricing or payments pages, and I am not going to assume one exists.

Using an outside processor on each platform

If you cannot or do not want to use the platform’s own processor, the two vendors behave very differently.

Shopify charges a third-party transaction fee when you take payments through someone else:

Shopify plan Third-party transaction fee
Basic 2%
Grow 1%
Advanced 0.6%
Plus 0.2%

That fee stacks on top of whatever your outside processor charges. On Basic with Stripe’s published 2.9% + 30¢, a $10,000 month costs $330 to Stripe and $200 to Shopify, or $530 in processing on revenue where a Shopify Payments user pays $330.

Wix takes the other approach. Its documentation lists more than 70 third-party payment providers you can connect, including Stripe, PayPal, Square, and Braintree, and its pricing page does not publish a per-order penalty for using them. The absence of a published fee is not the same as proof there is none, so confirm it in writing with Wix before you commit a large payment stack. What is clear from the published pages is that Wix’s card rates above are Wix Payments rates, and a third-party provider brings its own pricing.

One more structural note. Wix Payments is not available in every country. Its support documentation lists 15 supported countries and currencies, including the US, Canada, UK, and most of the EU. If your business is outside that list, a third-party provider is not an option you weigh. It is the only path, and the fee question above becomes the first question to answer.

Total cost at the same revenue

Cost comparisons between these two only work if the card rate moves with the plan, so here is the model.

Assumptions: yearly billing on both sides; a $75 average order value, which sets the number of 30-cent charges; US standard cards through each platform’s own processor; no app or theme spend.

Monthly sales Orders at $75 AOV Wix plan and total Shopify plan and total Difference
$10,000 133 Core: $359 Basic: $359 Tie
$50,000 667 Business: $1,689 Grow: $1,629 Shopify by $60
$250,000 3,333 Business: $8,289 Advanced: $7,549 Shopify by $740

Here is the arithmetic for the middle row, so you can check it against your own numbers:

Cost line Wix Business Shopify Grow
Subscription (yearly) $39 $79
Card processing at 2.9% + $0.30 on 667 orders $1,650 n/a
Card processing at 2.7% + $0.30 on 667 orders n/a $1,550
Platform cut of sales None None
Total $1,689 $1,629

The pattern is the point. At the entry level the two are the same price, because the plans cost the same and the card rates match. The gap only opens once Shopify’s tiered rate kicks in, and it is the rate, not the subscription, that does the work. Going from Shopify Basic to Grow costs $50 a month on yearly billing and buys a 0.2-point lower card rate, which needs about $300,000 in annual card volume to break even. Above that line, the upgrade pays for itself.

Where this comparison breaks down

Four limits worth knowing before you take the table above as final.

Wix’s promotion changes the first-year picture. With up to 50% off select plans, Wix Core can cost $14.50/month for the initial term, which makes the tie at $10,000 a win for Wix in year one. Renewal resets it.

Average order value drives the fixed 30-cent piece. I assumed $75. A store selling $20 items pays the fixed fee roughly four times as often for the same revenue, which pushes both totals up and hits the platform with the higher subscription slightly less.

Payment mix matters more on Wix. A store that takes a lot of Amex, PayPal, or buy-now-pay-later orders pays 3.7%, 3.49%, or 6% respectively on Wix Payments. Shopify folds Amex into its premium card tier (3.5% on Basic, falling to 2.95% on Plus) and publishes a PayPal Wallet rate from 3.49% + 49¢. Neither vendor publishes a flat BNPL rate on the pricing page, so model that from your own processor.

Finally, the two platforms are not selling the same thing above the entry tier. Shopify Advanced brings B2B catalogs, more inventory locations, and a checkout built for volume. Wix Business Elite brings multi-language and multi-currency sites at the top of its range. If you need one of those, the price difference is not the interesting number.

Our verdict

Buy Wix if the site leads and the store follows. Core at $29/month billed yearly is the entry point that can actually sell, and at $10,000 in monthly sales the published numbers make it a dead tie with Shopify Basic. Wix’s advantage is breadth of site tools and a lower-cost top tier at $159/month, plus the 50% first-term promotion if you catch it. Its limitation is that Wix Payments never gets cheaper as you grow, so a high-volume store keeps paying 2.9% + $0.30 on the plan that costs the most.

Buy Shopify if the store is the business and you expect volume. The subscription is the same at the entry tier and only starts to cost more once the card rate falls with it. At $250,000 in monthly sales, Advanced is about $740 a month cheaper than a matched Wix Business store, and it gets cheaper relative to Wix the larger you get. The third-party transaction fee is the number to check first, because 2% on Basic is expensive for anyone who cannot use Shopify Payments.

If you are still weighing more than two platforms, our four-platform pricing comparison covers how WooCommerce and BigCommerce fit the same model, and the BigCommerce vs Shopify pricing breakdown goes deeper on GMV caps. The Squarespace vs Shopify pricing comparison runs the same annual-versus-monthly analysis on the third major site builder. For the fee mechanics across every major platform, start with the ecommerce platform fees comparison, and if you are considering moving off a hosted cart entirely, the Shopify alternatives guide weighs self-hosting and other options.

How we researched this

  • This is a research-based review. Every figure comes from the vendors’ own published pricing pages, feature tables, and support documentation, which we link and date.
  • We captured the Wix and Shopify pricing pages on 2026-10-01 through a US exit IP with an en-US locale, because both vendors serve different currencies and prices depending on where the request originates. Every price here is the US version.
  • Wix’s plan prices and billing cycles were read from the vendor’s own offering API, which is what the pricing page itself loads, and cross-checked against the plan cards on the page.
  • Card rates, third-party transaction fees, surcharges, and caps come from the vendors’ own feature tables and fee documentation, not from marketing copy.
  • Total cost figures are our arithmetic on published rates under the stated assumptions. Where a rate is not published, we say so instead of estimating.
  • Our full methodology is on the how we research page.

Sources

Directly comparable breakdowns on this site:

Leave a Comment